Virgin Atlantic Retail Therapy

F R AG R A N C E S

FRAGRANCES

Into the wild

Discover scents inspired by the great outdoors, from wild, floral meadows to rugged coastal landscapes.

In fragrance as in life, the most memorable discoveries are rarely the obvious ones – and today’s perfumers are looking beyond the garden gate for scents that feel both unexpected and deeply familiar. Forget sugary florals and powdery blends: this new wave draws on the raw beauty of the outdoors, spotlighting ingredients found well off the beaten path. Think windswept hills, tangled woodland, and wide-open skies, and olfactory experiences that take us away from city life and back to memories of wildflower fields or calm coastal walks.

Marc Jacobs Daisy Wild

Eau So Intense

Jo Malone London English Pear & Freesia

Marc Jacobs Daisy Wild Eau So Intense (p22) is a bolder take on the original. The unexpected notes of banana blossom, jasmine, amber and sandalwood – inspired by nature’s wildest mysteries – conjure the feeling of wanderlust. Jo Malone London English Pear & Freesia (p15) pairs orchard fruit with patchouli and amber, evoking ripe harvests under vast skies. For something bolder, Montblanc Explorer (p27) bottles crisp bergamot, smokey vetiver and rich woods. Meanwhile, Jo Malone London Cypress & Grapevine (p15) leans into coastal wilderness – resinous and cool, like forest trails at dusk.

Mont Blanc Explorer

Jo Malone London Cypress & Grapevine

4

1

2

3

VANILLA Delicious + addictive

PEACH Juicy + irresistible

LAVENDER Soothing + sophisticated

INCENSE Smokey + grounding

ON THAT NOTE

Looking for a fragrance refresh? Stay on trend with these of-the-moment fragrance notes.

An all-time favourite, it’s hard to find a blockbuster scent without vanilla somewhere in the mix. TRY: Yves Saint Laurent Myslf (p30)

Giving summery sweetness with a

A woody, masculine floral, lavender is back in the spotlight in ever-daring new combinations. TRY: Jean Paul Gaultier Le Mâle Elixir (p27)

No churchy stuffiness here: just modern, skin-like incense notes to add depth to seductive florals. TRY: Rabanne Fame Intense (available to pre-order, p33)

sophisticated edge, peachy

scents are the new feminine favourite. TRY: Jimmy Choo I Want Choo (p19)

12